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For Financial Services

In today's fast-changing economy, the financial needs of consumers and businesses are rapidly evolving. Financial services marketers are tasked with delivering digital experiences that can quickly adapt to macroeconomic shifts, while also tailoring experiences to each individual customer's financial situation.

Built to meet the needs of today’s digital customer, Movable Ink enables the world’s largest financial services brands to create personalized content that’s data-driven, contextually relevant, and unique for each customer.

Content easily connects to all relevant data no matter where it lives, updates based on a recipient's recent interactions, and is auto-generated by the platform with post-deployment recency, resulting in millions of versions of highly tailored creative content.

With Movable Ink, financial services organizations can automatically create personalized content at scale to power any customer engagement, including individualized offers, account insights, loyalty and rewards statuses, onboarding and digital self-service guidance, and more.

FinServ General Email
Email is personalized with customer’s profile information and rewards balance. The customer’s personalized spend offers, including cash back offers from merchants, are displayed via an automated API integration. Data visualization shows progress on offers.
FinServ Mobile Mockup general
Mobile message provides a personalized action tracker such as a customer’s enrollment in account management features. This can be presented in a rich push notification or in-app message.

Strategic Solutions for Financial Services

Below are some examples of how financial services organizations leverage Movable Ink across key customer journeys.

Acquisition & Early Engagement

Deliver acquisition messages that reflect recent behavior, streamline testing and optimization of content, reduce friction to the application process, and increase engagement in the early days of the customer relationship.
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FinServ Email Acquisition
Increase relevancy of acquisition and cross-sell offers by delivering the customer’s next best offer via integrations with decision engines. Personalize offer copy, rates, and dates at scale.
FinServ Mobile Mockup Acquisition
Engage new customers by showing their progress towards completing key actions such as earning a welcome bonus. Generate 1:1 data visualizations that display current status.

Unleash Personalization Potential: High-Impact Strategies for Financial Services

Get ready to hear engaging presentations and Q&As from financial leaders such as Afterpay and Ally Financial on how the brands continuously innovate their loyalty strategies with the power of data science and personalization....

How TurboTax Delivers Personalization to Enhance the Tax Filing Experience

TurboTax unleashes a wave of personalized experiences that turn the tedious task of filing taxes into an engaging and empowering experience. The future of tax filing is here, and TurboTax is leading its innovation.  ...

Forrester: The Total Economic Impact (TEI) of Movable Ink

According to the Forrester Consulting Total Economic Impact Study™ commissioned by Movable Ink, organizations using Movable Ink's platform can achieve over $20M in value and an ROI of 422% over 3 years with payback in less than 6 months....

Recommended Partner Integrations

The Movable Ink Exchange is a collection of the most widely used and trusted marketing technologies, integrated directly into Movable Ink’s platform. It enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of reliability, support, and reference applications to give you peace of mind and to help you achieve marketing success.

  • Airship
  • Pega
  • TimeTrade
  • upland localytics
Visit the Exchange

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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